Belgian postal services to offer a commercial scan to its mid-size business clients

bpostToday, the Belgian postal services company bpost will launch a campaign to its mid-size clientele. They offer to have our partner Forte to scan the commercial processes.

One of the main issues in these commercial processes is that there are vital gaps between the mass marketing activities and the direct sales activities. Direct marketing is the crucial connector between the two, and that is also precisely where GDPR, CRM and respect for data are key.

The scan highlights where mass marketing and sales are not connected well enough, to reach great business results. After one day, businesses will be able to smoothen their commercial process, and reap the benefits in their sales funnel.

A special offering for bPost has been assembled for the bpost clients

Data fraude and cyberattacks important WEF concerns

Today, I read an article in “De Tijd” about the top concerns of the latest Global Risk Report of the World Economic Forum (WEF). The three most important topics are climate-related – which was what the journalist of De Tijd used to create a catchy front page headline – yet the two others out of the top-5 are data-related. And that is also big news. It means that countries worry about the theft (and hence the protection) of personal data. IDlegcy, of course, would love to be part of the protection if that can be  done in line with respect for the stakeholder relationship.

Source ‘De Tijd’ and ‘WEF’.