Today, the Belgian postal services company bpost will launch a campaign to its mid-size clientele. They offer to have our partner Forte to scan the commercial processes.
One of the main issues in these commercial processes is that there are vital gaps between the mass marketing activities and the direct sales activities. Direct marketing is the crucial connector between the two, and that is also precisely where GDPR, CRM and respect for data are key.
The scan highlights where mass marketing and sales are not connected well enough, to reach great business results. After one day, businesses will be able to smoothen their commercial process, and reap the benefits in their sales funnel.
A special offering for bPost has been assembled for the bpost clients