Today, the Belgian postal services company bpost will launch a campaign to its mid-size clientele. They offer to have our partner Forte to scan the commercial processes.
One of the main issues in these commercial processes is that there are vital gaps between the mass marketing activities and the direct sales activities. Direct marketing is the crucial connector between the two, and that is also precisely where GDPR, CRM and respect for data are key.
The scan highlights where mass marketing and sales are not connected well enough, to reach great business results. After one day, businesses will be able to smoothen their commercial process, and reap the benefits in their sales funnel.
A special offering for bPost has been assembled for the bpost clients
IDlegcy is creating a very pragmatic and stakeholder-focused standard approach to set-up and implement the GDPR processes in a mid-size European company. One of the main stakeholders of such processes are the future and existing clients.
We are very proud to announce that we are now cooperating with the B2B marketing experts of Forte to define the optimal way to scan a mid-size business for their GDPR compliance.
That way, IDlegcy scans will first be geared towards keeping the relationship going and capturing value from customers, rather than only protecting the company against claims.
Forte has acquired more than 25 years of expertise in helping B2B companies to grow and flourish. They will now be part of the method co-creation team, and be the preferred partner for the Commercial Scans in the Dutch and French part of Belgium.
Read more about the solutions offering of IDlegcy here.
Read more information on Forte here.