Today, the Belgian postal services company bpost will launch a campaign to its mid-size clientele. They offer to have our partner Forte to scan the commercial processes.
One of the main issues in these commercial processes is that there are vital gaps between the mass marketing activities and the direct sales activities. Direct marketing is the crucial connector between the two, and that is also precisely where GDPR, CRM and respect for data are key.
The scan highlights where mass marketing and sales are not connected well enough, to reach great business results. After one day, businesses will be able to smoothen their commercial process, and reap the benefits in their sales funnel.
A special offering for bPost has been assembled for the bpost clients
Today, I read an article in “De Tijd” about the top concerns of the latest Global Risk Report of the World Economic Forum (WEF). The three most important topics are climate-related – which was what the journalist of De Tijd used to create a catchy front page headline – yet the two others out of the top-5 are data-related. And that is also big news. It means that countries worry about the theft (and hence the protection) of personal data. IDlegcy, of course, would love to be part of the protection if that can be done in line with respect for the stakeholder relationship.
Source ‘De Tijd’ and ‘WEF’.
IDlegcy is creating a very pragmatic and stakeholder-focused standard approach to set-up and implement the GDPR processes in a mid-size European company. One of the main stakeholders of such processes are the future and existing clients.
We are very proud to announce that we are now cooperating with the B2B marketing experts of Forte to define the optimal way to scan a mid-size business for their GDPR compliance.
That way, IDlegcy scans will first be geared towards keeping the relationship going and capturing value from customers, rather than only protecting the company against claims.
Forte has acquired more than 25 years of expertise in helping B2B companies to grow and flourish. They will now be part of the method co-creation team, and be the preferred partner for the Commercial Scans in the Dutch and French part of Belgium.
Read more about the solutions offering of IDlegcy here.
Read more information on Forte here.
You probably also received tons of e-mails referring to GDPR lately. Quite often I see the message “GDPR enforces us to ask you whether we can keep on contacting you”. That is not true. GDPR enforces every organization to ask permission to start e-mailing (opt-in), and enforces every organization to allow the receiver in every e-mailing to opt-out again. If you had the “opts” right yesterday, there is no reason to ask that again. A good reason, of course, is use this GDPR occasion to clean-up the database, and get rid of old data that have no value any longer, but could create a liability in the future. But that’s not the same as blaming GDPR for having to send an e-mailing to the whole address database.
Facebook’s CEO, Mark Zuckerberg, today had a different experience in Brussels than in the US. Shorter and sharper. Europe was much better prepared, and much more eager to defend the privacy of its citizens. It’s a pitty we have not that much juridical power over an American company. Some of the quotes will probably not go unnoticed. Especially Guy Verhofstadt from Belgium must have pushed a button saying “do you want to be remembered as Bill Gates and Steve Jobs who have created fantastic value for all of us, or do you want to be remembered as the person that created a monster that is ruining our democracy.”
- View the statement of Guy Verhofstadt via this link: http://www.standaard.be/cnt/dmf20180522_03523832.